All in text citations must include author and page number! Assigned Readings: -T All in text citations must include author and page number! Assigned Readings: -The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property Chapter 13: Marketing and Promoting Licensing Properties and Licensed Products. Chapter 14: Protecting Licensed Properties. -https://issuu.com/fellipecruz/docs/brand_guidelines_mp -https://licensinginternational.org/news/discernment-in-licensing-and-enforcement/ -https://www.businessoffashion.com/articles/news-analysis/gucci-wins-latest-round-in-legal-battle-with-forever-21/…
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