What do you believe are the advantages of “pricing power” for products or ser

What do you believe are the advantages of “pricing power” for products or services as a marketing strategy? What are the disadvantages? 
Which environmental factors influence the decision to raise or lower pricing of products or services? 
Identify a company and comment on its pricing strategy. How does it leverage “pricing power”      with its brand? Do you believe that it is achieving its marketing objectives? Why or why not?  
Submission, APA, 2 paragraphs